ux case study
Project overview
the product
Spectra is a mobile app for a public art museum specializing in digital motion art. Spectra offers a platform for exploring exhibitions and events with detailed descriptions, seamless ticket purchasing, and easy access to your stored tickets.
project duration
July 2024 – September 2024
The goal
Developed a sleek, user-friendly app that centralizes all essential functions for museum visitors.
the problem
I noticed a key gap in the museum app space: Many museum apps fail to reflect the vibrancy and creativity of the museums they represent. While they may be functional, they don't capture the dynamic energy of the spaces they serve.
my role
UX Designer
Responsibilities
Researched visitor needs, focusing on digital art and immersive experiences. Designed user flow, wireframes, and high-fidelity app prototypes. Built features for exploring exhibitions, purchasing tickets, and storing them in-app. Created a design system aligning with the museum’s tech-driven art.
understand the user
summary
Through interviews, I gathered insights into how users explore exhibitions, manage tickets, and what they expect from a museum app. I initially assumed ease of ticket booking was the top priority, but users also valued detailed exhibition info and a visually engaging design. This shifted my focus to creating a comprehensive feature set with a visually engaging interface.
pain points
Users found existing ticketing systems time-consuming, leading to frustration.
Many users felt that they couldn't access enough information about exhibitions and events before visiting.
Users struggled with navigating cluttered or poorly designed museum websites, impacting their ability to plan visits effectively.
persona
Alex is a museum enthusiast who needs an efficient way to explore and manage museum visits. They seek a seamless and enjoyable experience when engaging with art exhibitions.
User Flow
wireframes
onboarding,
sign in &
homepage
selection
and
payment
Bottom
navigator
features
bonus
what i learned
User-Centered Design: I learned the importance of prioritizing user feedback to ensure that features like ticket purchasing and exhibition exploration were intuitive and aligned with user expectations.
Balancing Functionality and Aesthetics: I gained valuable experience in creating a design system that combines visual appeal with practicality, ensuring the app reflects the museum’s brand while delivering a smooth user experience.
Iterative Design Process: This project highlighted the significance of continuously iterating and refining designs based on user insights to create a more polished and effective product.