ux case study
Project
overview
the product
Spectra is a mobile app for a public art museum specializing in digital motion art. Spectra offers an intuitive platform for exploring exhibitions and events with detailed descriptions, seamless ticket purchasing, and easy access to your stored tickets. Spectra simplifies visit planning, keeps its users informed, and delivers a sleek, tech-forward experience that reflects the museum’s cutting-edge art. Experience the future of art with Spectra.
project duration
July 2024 – September 2024
The goal
Develop a sleek, user-friendly app that centralizes all essential functions for museum visitors. Spectra aims to simplify the process of exploring exhibitions and events, purchasing tickets, and managing them effortlessly.
the problem
Spectra needed an app that not only advertised its exhibitions and events but also gave users a streamlined, organized way to explore them in detail and manage their ticketing. The Spectra app meets this need by offering a platform that seamlessly combines the convenience of ticket booking with a visually engaging, intuitive design, enhancing both the museum experience and the overall connection to its innovative art.
my role
UX Designer
Responsibilities
Researched visitor needs, focusing on digital art and immersive experiences.
Designed user flow, wireframes, and high-fidelity app prototypes.
Build features for exploring exhibitions, buying tickets, and storing them in-app.
Created a modern design system that aligns with the museum’s tech-driven art.
understand
the user
summary
Through interviews, I gathered insights into how users explore exhibitions, manage tickets, and what they expect from a museum app. I initially assumed ease of ticket booking was the top priority, but users also valued detailed exhibition info and a visually engaging design. This shifted my focus to creating a comprehensive feature set with a visually engaging interface.
pain points
Users found existing ticketing systems time-consuming, leading to frustration.
Many users felt that they couldn't access enough information about exhibitions and events before visiting.
Users struggled with navigating cluttered or poorly designed museum websites, impacting their ability to plan visits effectively.
persona
Alex is a museum enthusiast who needs an efficient way to explore and manage museum visits. They seek a seamless and enjoyable experience when engaging with art exhibitions.
User Flow
wireframes
onboarding,
sign in &
homepage
selection
and
payment
Bottom
navigator
features
bonus…
what i learned
User-Centered Design: I learned the importance of prioritizing user feedback to ensure that features like ticket purchasing and exhibition exploration were intuitive and aligned with user expectations.
Balancing Functionality and Aesthetics: I gained valuable experience in creating a design system that combines visual appeal with practicality, ensuring the app reflects the museum’s brand while delivering a smooth user experience.
Iterative Design Process: This project highlighted the significance of continuously iterating and refining designs based on user insights to create a more polished and effective product.