ux case study
project overview
the product
CaliVote is a mobile app designed to simplify voter registration for California residents. It offers a platform for users to check their eligibility, complete the registration process, and track their registration status. The app is designed to streamline the often tedious process of voter registration, making it easy, secure, and quick for users to engage with.
project duration
July 2024 – September 2024
The goal
The goal was to create a user-friendly app that guides users through the voter registration process in a simple, straightforward way. CaliVote aims to increase voter registration by eliminating barriers and encouraging more Californians to engage in the democratic process.
the problem
Voter registration in California can be complex and time-consuming, with many users feeling overwhelmed by the amount of information required. CaliVote aims to alleviate this frustration by providing an easy-to-use platform where users can check their eligibility, complete their registration, and track their status—all in one place.
my role
UX Designer
Responsibilities
Conducted user research focused on young and first-time voters in California.
Designed user flow, wireframes, and high-fidelity prototypes for the registration process.
Created features for tracking voter registration and providing helpful resources.
Developed a cohesive design system that supports a smooth, stress-free registration experience.
understand
the user
summary
I conducted interviews with young Californians and first-time voters to identify common pain points in the voter registration process. Many users expressed frustration with traditional methods of registration, citing long forms, confusing eligibility criteria, and difficulties tracking their registration status. Based on these insights, I focused on designing a seamless and informative experience that walks users through every step of the process.
pain points
Users found the traditional registration process overwhelming, with too much legal language and multiple forms.
Many users were unsure if they met the eligibility criteria and needed clearer information.
Users were frustrated by the lack of tools to track their registration status easily.
Users wanted quick access to voter information and polling places, but found existing websites needing help to navigate
persona
Maya is a first-time voter in California who needs a clear and easy way to register because she wants to participate in the upcoming elections but feels intimidated by the traditional registration process.
user flow
wireframes
onboarding
registration
homepage
full screens
what i learned
Simplifying Complex Processes: I gained a deeper understanding of how to break down complicated tasks, like voter registration, into clear, user-friendly steps.
User Trust and Security: Prioritizing trust and ensuring secure handling of sensitive information was key in building a reliable experience for users.
User-Centered Design: This project reinforced how vital it is to design with the user in mind, ensuring smooth navigation and minimizing friction during critical tasks.